Scam Ads also known as Chip-shop Ads or Ghost Ads are the ads made by the advertising agencies to enter the advertising awards and gain recognition. The charges of publication or telecasting is taken care by the ad agencies themselves. Most of the times there aren't even any real clients and even if there are any, then many a times they are the neighborhood stores or hair saloon or any such client who won't mind getting a free ad made and published. Usually to just get qualified for an award they have to publish these ads and to be a qualifier these ads are usually published in some 3rd grade magazines or if its TV ad, then they are telecasted on TV on some local Cable Tv or after mid-night when the cost for telecasting is the cheapest.
There is always a lot of criticism about Scam Ads entering the awards, most of the time unrecognized and being unfair to the genuine ones.Also critics believe that the advertisements should be awarded not just based on the creativity of the ad but also the impact of those ads. However there have been incidences where the Scam Ads have won prestigious awards but later when it was found that these ads were never published and they do not even have the approval of the clients then they were stripped of the awards. These stunts are not only done by the start-up agencies who are seeking recognition but there are many globally reputed and top Ad-agencies also involved in making Scam Ads. For instance in 2009 FP7 Doha a well reputed Ad Agency won the prestigious Dubai Lynx Awards for its advertisements for Samsung, but later Samsung declared that those ads were never made for the company and these were fake advertisements and in the end the agency had to be stripped off the awards.
There is always a lot of criticism about Scam Ads entering the awards, most of the time unrecognized and being unfair to the genuine ones.Also critics believe that the advertisements should be awarded not just based on the creativity of the ad but also the impact of those ads. However there have been incidences where the Scam Ads have won prestigious awards but later when it was found that these ads were never published and they do not even have the approval of the clients then they were stripped of the awards. These stunts are not only done by the start-up agencies who are seeking recognition but there are many globally reputed and top Ad-agencies also involved in making Scam Ads. For instance in 2009 FP7 Doha a well reputed Ad Agency won the prestigious Dubai Lynx Awards for its advertisements for Samsung, but later Samsung declared that those ads were never made for the company and these were fake advertisements and in the end the agency had to be stripped off the awards.
On the other hand there are awards which are specially meant for the Scam Ads or Chip Shop Ads which they prefer to call, which are all about recognizing creativity.
The Scam Ads, Ghost Ads or The Chip Shop Ads what ever we may call it will always be looked at differently by different groups for various reasons. However the famous ad agency Oglivy talks about how to go about making your own Scam Ad please follow the link to know more.
http://adsoftheworld.com/media/print/ogilvy_group_ukraine_ogilvy_on_scam_advertising?size=_original
The Scam Ads, Ghost Ads or The Chip Shop Ads what ever we may call it will always be looked at differently by different groups for various reasons. However the famous ad agency Oglivy talks about how to go about making your own Scam Ad please follow the link to know more.
http://adsoftheworld.com/media/print/ogilvy_group_ukraine_ogilvy_on_scam_advertising?size=_original
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